How to Get a Bigger Headline: A New Paradigm of Headline Content
The old adage about how to get big headlines is to keep the headline as long as possible.
That’s why headline writers can spend as much time writing the headline of an article as they do the rest of the story.
Here are some tips for getting headlines that will have a longer lasting impact:1.
Limit the headline length.
This one’s easy.
If you want to get your headline to go viral, you’ll have to spend a lot of time putting in the effort.
But you can also take the time to write a short headline that’ll have a shorter lasting impact than a long one.
You can do this by choosing a headline that doesn’t seem too long and using the words “by” or “in” to separate the story elements.
For example, in this article on the topic of whether or not the Trump administration can deport DACA recipients, the headline reads, “DACA Deferred Action for Childhood Arrivals: What Does the Law Actually Do?”2.
Use the headline to attract readers.
You may have to use the headline for a short time in order to attract a reader, but it won’t take long to build a following.
If the headline is short, you can get a bigger audience with a longer headline.3.
Create a captivating headline that’s easy to read.
If your headline is easy to understand, people will read it more quickly.
But if it’s hard to understand or isn’t clear, it will probably not be read as quickly.4.
Use a color that fits the topic.
Color matters.
Color helps create a captivation effect and can help make your headline stand out.
If it’s dark, people might think you’re trying to get people to click on your headline.
If color is bright, people’ll probably click on the headline regardless of the text.
A simple color change will help create a memorable headline.5.
Use headlines that have a clear story line.
If a headline is too long, you won’t have a cohesive story.
A headline that isn’t completely clear is often more memorable than a headline you’re not sure about.6.
Use more than one color.
It can be easy to overuse colors in headlines, but don’t be afraid to use more than three or four different colors.
A lot of people prefer a lighter color for the headline because they think it creates more emotional appeal.
And if you’re creating a long-lasting headline, using a darker color may help people remember what it says more quickly than a lighter one.7.
Choose a headline color that doesn